Mercdes Benz wanted a digital solution to best illustrate their relationship with Canada + something that would impress the merits of fuel-cell technology (and zero emissions vehicles). Using Google Venture's design sprint, we utilised rapid protptyping, fast failing and a lean process to present the most exciting options to Mercedes-Benz
Sometimes teams have wonderful concepts, nonetheless, they have to be presented beautifully, but this isn't always an easy task in low to medium fidelity. Our grand sell was a carefully synchronised mock up featuring a ceiling mounted faced down projector on a table, with lights off and a two minute video and finger mocked dragging and dropping on a plastic table. It worked!